Canadian Electricity Association (CEA)
Founded in 1891, Electricity Canada (formerly the Canadian Electricity Association) is the national forum and voice of the evolving and innovative electricity business in Canada. The Association supports, through its advocacy efforts, the regional, national, and international success of its members. Electricity Canada members generate, transmit, and distribute electrical energy to industrial, commercial, residential, and institutional customers across Canada. Members include integrated electric utilities, independent power producers, transmission and distribution companies, power marketers, manufacturers and suppliers of materials, technology, and services. Electricity Canada is the national voice for sustainable electricity for its members and the customers they serve as the country works towards a Net Zero by 2050 future.
Company details
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- Business Type:
- Professional association
- Industry Type:
- Energy
- Market Focus:
- Internationally (various countries)
- Year Founded:
- 1891
About Us
Our Vision and Mission
- Our Vision: Electricity Canada is the best trade association.
- Our Mission: Electricity Canada is the national voice for sustainable electricity for its members and the customers they serve.
- 42 Members in 2021
- Membership representing every Province and Territory in Canada
- 87 Corporate Partners in 2021
Our Team
Electricity Canada’s team is represented by five units including Regulatory Affairs and Best Practices, Government and U.S. Relations, Communications and Marketing and Membership Services and Business Development. Units work together to advocate on behalf of their members, deliver a national analytics program and produce professional, industry wide reports. The team is governed by a Board of Directors representing Electricity Canada’s membership.
Our Values
We value our members, our team, excellence, leadership, and innovation.
Our Members
- We are member focused in everything we do
- We advance member interests and put their priorities first
- We are the trusted voice for the electricity industry
- We build relationships and consensus among members
Our Team
- We treat each other with respect and trust
- We embrace Equity, Diversity, and Inclusion
- We encourage professional and personal development
- We promote work-life balance
- We celebrate our successes and learn from our failures
- We collaborate and communicate
Excellence
- We deliver high quality products and services
- We are responsible, dedicated and accountable
- We affectively administer our financial responsibilities
Leadership
- We operate strategically
- We promote sustainability in the industry
- We foster partnerships
Innovation
- We pursue new ideas
- We are creative
- We take risks
Strategic Plan 2021-2025
In 2019, Electricity Canada embarked on a process to develop a new strategic plan for the association. The work was completed in early 2020. The new strategic plan has been a driving force for the association since its adoption by Electricity Canada’s Board of Directors in June 2020.
As the electricity sector rapidly evolves, our association is working with new audiences to spread awareness, advocate, share best practices and promote thought leadership about emerging trends in the energy sector. Electricity Canada’s corporate values will continue to act as the guiding principles that unify our organization. They include our members, team, excellence, leadership and innovation.
Strategic Goals
Electricity Canada’s new strategic goals reflect the associations’ role to think, advocate, communicate and educate on behalf of our members.
Thought Leadership
Analyze emerging and strategic trends and their implications for members and their customers, while recommending appropriate actions to members.
- Address emerging strategic issues and the implications for the industry
- Develop the regulatory frameworks for the future
Advocacy
Provide national leadership and advocate for the industry and its customers on critical legislative, regulatory and other strategic policy and operational issues.
- Promote member interests and advocate on their behalf with respect to priority issues
- Extend Electricity Canada’s reach through partnership and growth
Information and Awareness
With a pan-Canadian voice, promote electricity as the solution to Canada’s decarbonization goals and position the industry and Electricity Canada as trusted enablers of this vision.
- Promote and position electricity as the solution with key stakeholders, including members’ customers
- Promote the electricity industry and all those involved in it, up to and beyond the meter, as the enables of electrification and decarbonization of Canada
Best Practices
Enable members to improve the effectiveness of their organizations through education, forums for knowledge transfer and best practices and related services.
- Continually assess membership categories and benefits and grow membership and corporate partners
- Interact with members on a continuing basis to ensure their needs and concerns are being answered by the association
- Create exemplary programs and materials to support members