Customer Research Services
Frost & Sullivan's Customer Research team creates innovative solutions - each one tailored to specific business situations. Through the application of advanced analytical expertise, we create powerful measures, analyses, and presentations that lead to actionable solutions.
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We generate ideas for new products and services, t...
We generate ideas for new products and services, then validate effective pricing, branding, promotional, and channeling strategies. We provide you with a picture of your competitive position in the market, and measure and track your customers' opinions through solutions that can be operationally implemented.
Frost & Sullivan's Customer Research Group provides a full spectrum of innovative solutions to common research issues, as well as highly customized services to meet your specific needs.
- Understanding how customers differ in order to develop products and/or marketing strategies that are tailored to each group’s individual needs
- Designing new products optimally, staying current on significant trends in product usage and preference, and understanding how customers perceive your products and brands
- Uncovering back office issues that contribute to negative customer experiences
Research Solutions
Strategic Planning
Frost & Sullivan partners with the client to develop strategic planning programs that address the client's needs and leverage Frost & Sullivan’s experience with similar models and qualitative end-user feedback.
Advertising & Marketing Communications
Our approach is founded on the concept that advertising can evoke a variety of responses from the target audience.
New Product Development
We work with our clients to ensure that each solution effectively addresses the pressing business issues.
Brand and Category Development
Frost & Sullivan’s Market Structure Analysis is based on purchases (what customers actually buy) versus purchase intent (what customers say they will buy).
Channel Development
Whether it is category management opportunities, point-of-purchase communication development, or sales force effectiveness, Frost & Sullivan can provide a customized solution to meet your needs.
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